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Mission. Vision. Values.
The Group's main general objectives include:
Experiences for millions of people
We create experiences for all kinds of people in the tourism sector. Our long history in the hotel and travel sector has taught us the importance of always looking ahead and adapting to the circumstances at any given time to offer our customers the best experience.
Be a reference
Continue to be a point of reference in the national and international tourism sector.
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Meet expectations
Meet the expectations of all our stakeholders, guests, shareholders, employees, partners and collaborators, suppliers and public administrations.
Grow
Develop new markets by seizing opportunities and pioneering the introduction of new products and services.
Contribute
Contribute to the well-being and social, political and economic development of the countries in which we operate.
- Ser referentes
- Satisfacer las expectativas
- Nuevos mercados
- Aportar
Our values
For what we do and for what is yet to be done
Honesty
Because our customers' trust is everything
Team work
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To bring out the full potential of each person
Responsibility
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Because we are aware of the impact we can generate
Spirit of service
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Because our customers' trust is everything
Flexibility
More than 90 years adapting and innovating
Leadership
Because we are aware of the impact we can generate
Our own code of ethics
Code of Ethics
In a strategy of diversification, innovation and avant-garde, at the Barceló Group we are governed by our own code of ethics that applies to all our businesses, teams and projects.
Adhering to the Tourism Sector's Code of Conduct against Child Sexual Exploitation, Global Agreement on Human Rights and the Environment (Kyoto Protocol), we are committed to a sustainable and socially responsible expansion through a Corporate Social Responsibility policy.
Our own code of ethics
Our own code of ethics
Our own code of ethics
Our own code of ethics
Our own code of ethics
In a strategy of diversification, innovation and avant-garde, at the Barceló Group we are governed by our own code of ethics that applies to all our businesses, teams and projects.
Adhering to the Tourism Sector's Code of Conduct against Child Sexual Exploitation, Global Agreement on Human Rights and the Environment (Kyoto Protocol), we are committed to a sustainable and socially responsible expansion through a Corporate Social Responsibility policy.
Our own code of ethics
We collaborate with non-profit entities such as the Integra Foundation and Fundosa for labour integration within the company of groups at risk of social exclusion.
Download Barceló Group's Code of Ethics